Build a Lifestyle ​Business With ​Us.

We are a boutique FMO who has worked ​with hundreds of elite independent ​insurance agents and financial advisors, ​helping them grow their businesses while ​enjoying more time for themselves and ​their families.


We were built by an advisor for advisors.


Our CEO

Bill Coutts

CEO/ Managing Member

Bill has over 25 years of experience in the financial services arena in the ​areas of product design, product distribution, financial marketing, and ​agent/advisor training and mentoring.


He is also a licensed advisor, and a life qualifying member of the Million ​Dollar Roundtable.


Why does this matter? Because experience matters.


Since 2013 Bill has been helping advisors build lifestyle businesses by ​teaching them how to work virtually. When Covid struck, many advisors ​and FMO’s were ill prepared....but not advisors working with Advisor ​Mentors.


Advisor Mentors is a boutique FMO that works with a select group of ​independent insurance agents and financial advisors. We focus on ​working virtually.


As seen in

finance technology (fintech) and world economy

Our Leadership

Ga​rrett Cundiff

VP Advanced Annuity ​Sales

Er​ica Schneider

VP Advanced Life ​Insurance Sales

Je​nnifer Park

Manager of Operations - ​New Business / Licensing

Ka​t Wong

Manager of Marketing and ​Communications

The Advisor ​Mentors ​Advantage

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Coaching and mentoring

We have field experience. We understand the ​challenges of being an agent/advisor. We can ​help with marketing, case design, case pres​entati​on, and more.

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Field tested marketing

We only offer marketing that has been field ​tested by us and proven. We stay involved to ​make sure any program you choose is ​successful. We offer complete training and ​suppor​t.

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Product strategies and ​solution​s

We have over 50 life and annuity carrier ​relationships. We offer full case design and ​competitive analysis. You focus on the client ​relati​onship, we do the rest.

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Fu​ll practice support

We are your service partner. From licensing to ​case issue, and post issue service, we cover ​everything. Our back office team is highly ​responsi​ve and understands timeliness.

“Our advisors have worked with clients ​all over the country, using our proven ​virtual sales process.”

Bill Coutts - CEO/Managing Member

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What Our Clients Say About Us

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Bill is one of the brightest minds and ​hardest workers in our industry. Bill is ​always available to lend a helping ​hand. I would highly recommend Bill ​and his services. He holds himself to ​the highest ethical standards and has ​helped my business grow ​substaintially.​

--​ Don B.

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Bill has an excellent ability to share with ​a producer exactly what will work with ​the client and how to position solutions ​that make sense for a client's overall ​financial plan. His experience as a ​successful advisor in the field and his ​straight forward approach resonate with ​with advisors and help him to help those ​advisors to raise their game to the next ​level. If you need to help advisors move ​forward and to really see what is critical ​for a client's plan, Bill can help you do ​just that.

-- Cory A.

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Bill is a strong presenter and skilled ​motivator. His is a true "student of the ​game" and thrives on knowing not only ​his business but his competitors as well. ​He has helped my company bring in ​more sales. We are fortunate to have ​him as as a resource.

-- Cam D.

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